About.

Maggie is the CEO of Crispin in North America. Redefining creativity since 1965, Crispin is the original business advisor, and stands today as one of the most awarded advertising agencies in history.

Prior to stepping into the role at Crispin, Maggie was CEO of MMI Agency where she began her career as an account coordinator, accelerating into the CEO role in just eight years. Under her leadership, MMI saw industry-defying growth, client retention, staff retention, and names a Best Place to Work.

Maggie prides herself on her untraditional path into the creative industry. Her breadth of experience brings a unique lens to the way she approaches both integrated storytelling and business leadership. Before joining MMI, she worked across a variety of industries including web marketing, public relations, publishing, sports, and event planning. Prior to that she served eight years in the U.S. Army Reserves.

Leadership

Transition from the US Army into Creative Industry (Adweek / Campaign US)
The value veterans bring to the creative industry
Leading globally from Houston, Texas
Leading as a female CEO in Texas
Vulnerable leadership breeds creativity

Industry

Architecting the future of the creative agency
Transforming a legacy name for today’s marketplace
Building an agency with strength to reinvent every 5 minutes vs 5 years
Building a hybrid culture the breeds innovation
What brands and agencies can learn from each other

Creativity

Importance of connected creativity in an increasingly fragmented world
The art of agile creativity / trend jacking and how to ensure brand performance
Differences between influencer and creator marketing and how brands should be leveraging both as a part of their marketing strategies
Innovation beyond the Super Bowl spot / How creativity today takes on many forms

Principles

Quam magna sit convallis ornare a libero non congue risus. Odio risus vitae, consectetur habitant lacus neque. Eget diam vestibulum fusce diam.

Portfolio Management